Maxime Szyf is the Director / Designer at MAXIMALdesign, a Belgian studio that has developed a unique vision and approach to transforming strategic challenges into measurable ROI (return-on-innovation) in the design of products, spaces and identities for local and international private and public-sector clients. Ruud Belmans is the Creative Director and Co-Founder of Pinkeye Studio, also in Belgium, where graphic, interior and product designers collaborate to deliver a combination of creative and commercial success on projects ranging from logo and packaging to interior and product design.
Coca-Cola Expo, Gent, 2012