Jean-Pierre Lutgen is a Belgian entrepreneur graduated in Public and International Affairs (UCL).He created the Ice-Watch concept in 2007 by marketing a watch, a real fashion accessory, stylish and affordable, initially available in ten colours and presented in a matching packaging. In six years, Ice-Watch has become a leading brand in its sector and the vibrant timepieces can now be found in all five continents (more than 12,000 points). The unique design comes in several models and colours (more than 500 combinations). Something for every taste, style and situation.