Stefano Giovannoni founded Giovannoni Design srl in Milan in 1998. Its core business is designing industrial products – particularly furniture, kitchen and bathroom ware, as well as domestic appliances, electronics and automotive products – for many of the world’s best-known brands. They include Alessi, Fiat, Toto, NTT Docomo, ZTE, L'OReal, Oregon Scientific, Samsung and 3M. His bestselling creations have led to him being described as the “Champion of Superiority and Popularity”, “The King Midas of Design” and “The Most Bankable Designer”.
