Web designer and new media artist Henry Chu founded the pill & pillow design studio in 2004, and it has since won more than 120 local and international awards. His iPad music apps Squiggle was exhibited in MoMA New York and SoundYeah was showcased by Louis Vuitton Digital Discoveries. Timeout Magazine has named him one of the 25 HK Designers You Need to Know. Cutout magazine described his studio as one of the 10 Best Interactive Agencies for Ideas.